INTERACTIVE NAVIGATION IS AN INNOVATIVE APPROACH TO INCREASE CUSTOMER LOYALTY
MERCEDES-BENZ
Mercedes-Benz is the largest manufacturer of premium class passenger cars, trucks, buses and other vehicles, part of the German concern Daimler AG. It is one of the most recognizable car brands worldwide.
https://www.mercedes-benz.com/en/
For the technical equipment of the plant of the largest manufacturer of Mercedes-Benz cars, the BM GROUP "Factory of Innovations" was tasked with the following task: to create software that will allow each visitor to the plant to get acquainted with the company's activities, the range of offered car models, as well as quickly find the necessary room using interactive navigation.
The uniqueness of the software lies in its simplicity and ease of use, uninterrupted and reliable operation.
Basic functionality:
- the opportunity to study the history of the company;
- demonstration of information about the organization's activities;
- an additional section with full navigation on the territory of the plant;
- 3d image of the company's workshops;
- display of the range of manufactured car models;
- demonstration of current new cars;
- the ability to view additional components;
- the ability to display photos and videos from significant events;
- search for information using the search bar;
- possibility of recording for a test drive;
- language selection option;
- extensive advertising opportunities.
